PortalCOMPLETE - portal solution for developing interactive marketing sites. Increase your exposure and publish on-line tools over the web with our portal system. Interactive marketing-oriented website is a must for any company.

Wednesday, September 08, 2010

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Turning visits to your website to an ongoing relationship!

Every marketing professional recognizes the important role the content published on the website plays in the organization’s marketing efforts, including:

• developing and maintaining positive awareness, credibility and trust
• helping your organization achieve its strategic mission
• assuring the most effective use of resources for quality communications
• recognizing and responding to perceptions and problems, and communicating appropriate solutions
• developing and distributing news releases and various marketing initiatives.

However, the content alone will not differentiate your organization from others. In today’s technology and information age customers and clients truly rely on your website to provide both interactive content and self-service tools such as registration mechanisms and provider search options. A robust Content Management System (CMS) to run your website is no longer an option, it is a necessity.

As recently published in the eHealthcare magazine (Volume 6, Number 7 – www.strategichealthcare.com) a site’s value does not only come from its content, but also from its ability to attract and keep the customer (patient). “… We have great third party content, so does our competition. How do we find a way to differentiate ourselves? We feel content is parity and passive, but through a CMS [Content Management System] you actually get true value and a competitive advantage.”

PortalCOMPLETE is a Content Management System that comes with a number of interactive tools allowing your visitors to utilize the services your organization has to offer – easily and efficiently.

• If you already publish your services or events on your website, wouldn’t you want to give participants the ability to register directly on-line?
• If you already publish a listing of affiliated physicians, wouldn’t you want your patients to have the ability to search by doctor’s specialty or location?
• Since you are putting so much effort into publishing your newsletters, wouldn’t you want your patients to have the ability to subscribe to them in an e-mail format?
• How about tracking ROI on your Internet campaigns?

All the above can be easily automated with PortalCOMPLETE. Furthermore, because PortalCOMPLETE is a customizable CMS platform, it can be further configured to support the specific systems and solutions your organization is using without the need of duplicate data entry. And all content can be maintained without the need for IT support.